Lockdown is painful but may be ISP’s best chance to capture the market

With the COVID-19 pandemic, we are facing an unprecedented situation on a global level. Countries are in lockdown, and people everywhere are being asked to stop or minimize their social physical interactions. Our broadband connections are becoming our lifelines. We are using them to get news, connect to our office work, and for entertainment too.  

Working from home during lockdown means guzzling of internet data more than what we usually do. Sometimes this means hitting the FUP limits before the month ends and sometimes working at a slow internet speed due to several devices connected to a single network.

Due to affordable data availability on cellular networks, wired broadband in India was stagnant for some time. But this trend has changed drastically due to the coronavirus outbreak that has locked the lives of many people around the world. Now, fixed broadband has a great opportunity to expand in India as they provide steady link and speed. Covid-19 has forced people to work from home and this has become the new normal. Also with too much pressure on wireless networks, professionals working from home have to use Wi-Fi for consistency of speed and internet.

India has 19 million fixed line broadband users which include enterprises and offices and 17 million home fixed line broadband users.

ISPs are seeing an increased demand for new connections across various. Some ISPs have also introduced a promotional standalone Broadband plan for free of cost to all the existing customers. Others are offering one month free trials for all new customers helping them to keep business as usual during COVID 19 precautions. Currently, plan upgrade is ongoing across service providers as people need even faster speeds and to complete their operations from home.

Though, all ISPs and telecom operators these days are working hard to provide adequate Internet access to their customers. Many of them have also brought various upgrades to their existing systems to keep the Internet up and running for the masses in the country. Service providers need to ensure that their internet infrastructures are up to these new tasks – with enough capacity and ability to deliver all services with high performance under the increased traffic demand.

Service providers need an integrated O/BSS suite that can enable them to rapidly launch of new revenue services without spending countless hours in endless integration. They need tools for subscriber centric operations & billing platform that allows service providers to rapidly deliver volume metered, differential bandwidth services based on subscriber identity, traffic flow, location & time of access. A new generation O/BSS suite such as Inventum UNIFY™ can help broadband providers to rapidly deliver personalized & differentiated revenue generating services. ISPs can integrate various modules (Reseller Mobile App, Self-care Mobile App and salesforce automation) as they grow.

UNIFY Subscriber & Service Management Suit

Today’s heterogeneous broadband networks require a multi personality AAA solution that can address all forms of access networks. Inventum’s AAA solution supports both IETF & 3GPP standards within the same server, including protocol translations which save both integration & capital costs.

At the same time service providers need multi gigabit routers for bandwidth management, firewall & IP filtering, lawful logging, and QoS etc. Inventum offers a range of multi gigabit Integrated Services Routers suitable for service providers. They can play multiple roles in a network. Deploy for gateway connections or enable the BNG module for subscriber & service aggregation. Other modules include WAG, and DPI.

Routers & Gateways

With the advent of software defined networking (SDN) many functions of the modern enterprise are being virtualised to save cost and vendor lock-in. Inventum’s VSR is a virtual router that can replace any hardware router. The VSR software automatically detects the PC hardware and sets it up to function as a router.

The lessons we are learning and the challenges we are facing will forever change the way we work, communicate, and entertain. Mobile service providers are increasingly using Wi-Fi hotspots to decongest their mobile network traffic. Mobile data offload is allowing telecom operators to seamlessly acquire and move mobile traffic to the Wi-Fi network while retaining policy and charging control. Inventum offers products & solutions for both trusted (3GPP release 8) and untrusted (3GPP release 6) mobile offload projects.

Mobile data offloading

Despite low mobile data prices, customers are turning to Wi-Fi for better and much improved experiences. This has also carved a niche market for managed Wi-Fi services. Managed Wi-Fi solutions and services play a key role in better managing the user’s access and the entire lifecycle of WLAN right from designing to installing wireless systems including proactive network and infrastructure management. Adoption of cloud based Wi-Fi services is the future.

ISPs/WISPs can use Inventum’s Udaya brand of Wi-Fi 5 products that offer a fully cloud managed experience for offices and premium homes, allowing customers to use a mobile app and control everything about their Wi-Fi experience.

So how will you deal with growing internet demand at homes during this period? We can provide you the wireless equipment, the backend software systems, lawful interception systems, security systems and routers that are all made by us; but more importantly, we can also install and operate the entire network for you.

Inventum receives WiFi Leadership Awards 2019

Inventum Technologies has been conferred with the 3nd My India WiFi India Leadership Award 2019 for  “Best WiFi OSS/BSS  Solution” at the recently concluded My India WiFi Summit & Awards 2019 at The Imperial Hotel, New Delhi on Aug. 20, 2019 organised by DigiAnalysys.

This award recognizes Inventum as one of the top most OSS/BSS Solution provider in India. This is Inventum second year in a row. Inventum had received  My India WiFi India Leadership Award 2018 for “Best Cloud WiFi Solution”.

Mr. Anil Walia (extreme left), CSMO, Inventum, receiving the award from Mr. TR Dua (centre), Director General, TAIPA  accompanied by Mr. Pradeep Kushwah (extreme right), Marketing Manager, Inventum 

The awards ceremony was attended by imminent industry leaders including Dinesh Tyagi, CEO, CSC SPV; Sarvesh Singh, CMD, BBNL; A Seshagiri Rao, CMD, TCIL; Vipin Tyagi, Executive Director, C-DOT; K Alagesan, CMD, ITI and many other dignitary.

Mr. Sachin Mehra (extreme left), CEO Inventum, receiving the award for “Best Cloud WiFi Solution” from Mr. Anuj Jain   (centre), President, Reliance Jio accompanied by Mr. Anil Walia (extreme right), CSMO, Inventum

 Speaking on the event, Mr. Anil Walia, Chief Sales Officer, Inventum, says “We are delighted to receive the My India WiFi India Leadership Award 2019 for Best WiFi OSS/BSS Solution category. This coveted award is result of our continous efforts of improving  ISPs & WISPs customers experience and  providing them a end-to-end solution.”

Inventum’s UNIFY is a complete stack of billing & operations management (B/OSS) software. The key modules for the stack includes AAA, Subscriber CRM, Financial Accounting, Prepay & Postpaid Billing, Reseller Management, Electronic Wallet System and many more.

Inventum is a leading provider of fixed & wireless data networks technology with a strong made in India portfolio. Inventum builds routers, cloud solution, security and software systems that power some of the world’s largest communication networks. Inventum products are used by mobile operators, FTTH providers, ISP, Wi-Fi hotspots, Airports, Hospitality, Convention Centres and Smart Cities.

My India WiFi India Awards were instituted by DigiAnalysys Media in 2017 to recognise and celebrate visionary enterprises across industry segments and to focus on highlighting key trends and technologies in the WiFi segment.

Food, Clothing, Shelter and Free Wi-Fi

With Wi-Fi being politicised by the Aam Aadmi Party (AAP) in the recent Delhi elections, it seems our politicians have found a new sop to entice the young voter. Free Wi-Fi is the catch phrase being canvassed across the country, synonymous with smart cities, real estate projects and even the railways.

Will these projects be delivered? And is Wi-Fi even the right technology for smarter cities and an enlightened population? In the case of the former, let’s just say most projects will remain election promises; the suitability of Wi-Fi as a technology to reach Indian masses however, requires more thought.

Wi-Fi Basics

Wi-Fi was invented to take your Internet wire at home or office and make it airborne. For the uninitiated and puritans do forgive me, but this analogy works every time – Wi-Fi does to your home Internet connection what the cordless telephone did to your landline. The idea had always been to deliver fast data over short distances, freeing us from our desks.

The Achilles heel for Wi-Fi is its range and radio interference, dictated by physics more than government regulation. The typical range of your Wi-Fi home router is that of a yesteryear digital cordless telephone. They do of course use similar frequencies (2.4 & 5.8Ghz) and have the same issues penetrating brick and concrete walls in average Indian homes. With Wi-Fi operating on an “open to all” radio frequency, it pre-disposes the technology to lots of interference. Just think of it like rush hour in Delhi, everyone coming at you from all direction, zero lane discipline, and a free for all.

If you have a large enough home to need two routers, you most likely have experienced the limitations of range and interference. Most people I know will have different SSIDs “Ground Floor” and “First Floor” jumping between the two as they walk around the house. Each time you hop, your web page or video stalls.

So I ask the question, is Wi-Fi the right technology to deliver a quality user experience to the populous in a cost effective (since nothing is free) manner?

Experts, mostly expensive Wi-Fi equipment vendors, will argue that their gear has evolved to provide better range and deal with the hopping issue. Many cite examples of successful city-wide projects like Wireless@SG in Singapore. US & European service providers are using Wi-Fi Offload to divert subscriber 3G data traffic over to hotspots in an effort to decongest their mobile networks.

And while these innovations may work very well in other countries, the real question in my mind remains – is it right for Delhi, is it right for India?

Having been part of a company that has contributed to building some of the largest Wi-Fi networks in the world, here are my arguments & learning:

  1. Wi-Fi access points including the outdoor expensive type have an average range of 500 meters or less. Range falls sharply with obstructions such as walls, trees and of course other devices on the same frequency including your 2.4Ghz microwave oven and your existing home Wi-Fi router;

  2. Each access point will need an Internet wire connection to take the airborne signals and switch them back to the ISP. If you live in Delhi, you probably already know how difficult it is to get a quality DSL connection, so getting a reliable wire to each (almost) access point will be a serious challenge;

  3. To cover 1 square kilometer you would need dozens of Wi-Fi access points, each requiring a pole to be mounted, uninterrupted power, Internet backhaul wire, protection from the elements and vandals; One look at the condition of our public CCTV surveillance systems and it will be a wonder if the access point survives the first week;

  4. And then there is the issue of reliable power for each of these access points, sprinkled all over the city. One of our customers (who had installed several outdoor power systems to fuel their Wi-Fi business) summarized the situation quite well “our biggest challenge was protecting the UPS batteries from being stolen from the pole…” ;

  5. Right-of-way from civic authorities to use the poles and permission from homeowners to install and then service the access points is another huge challenge. Unlike mobile towers, you need equipment every 100 meters or so and with prevailing health concerns, fancy getting those;

  6. And then there is the user experience. I have tried and mostly failed to login to the hotspots that exist. It works well in hotels and some airports, but tried a coffee shop recently? No wonder India’s 75 million broadband connections are really 60 million USB data dongles (TRAI Sep 2014).

So seriously, our government wants to do all this for free?

Let’s call the Singaporeans

Singapore recently revamped its decade old Wireless@SG Wi-Fi network, free for citizens & visitors. It was built almost entirely through government grants and operated by a chosen few small service providers. Ask any Singaporean and they will tell you how poor the network used to be.

The Singapore government has now turned to mobile operators (such as M1) to build and manage Wireless@SG. Are the people being served? Time will tell, but Singapore doesn’t have the answer yet.
So will Delhi succeed where Singapore failed?

I think the people would be better served by:

  1. Increasing landline broadband connectivity – believe it or not, India has only 15 million wire based broadband connections serving 304 million broadband users; With bigger bang for their buck in mobile, operators are simply not investing in wires. Wikipedia says 13 million wires against China’s 175 million

  2. Give every citizen of Delhi free 30 minutes worth of 3G data instead. Everyone already has a cellphone and USB data dongles are cheap for those wanting to connect their laptops. The mobile infra is in place and reliable.

  3. Develop every government office as a free hotspot for citizens

  4. Partner local businesses to develop small Wi-Fi zones & hotspots in public private partnership by incentivizing local businesses